how to present focus group findings

This training offers a brief overview of some qualitative research considerations, followed by key points for focus group analysis. Making Sense of Focus Group Findings is a practical handbook on how to analyze focus group findings. Discuss the themes found in the Week 5 Handout: Content Analysis of Focus Groups. Refer to the Week 5 Handout: Content Analysis of Focus Groups (ATTACHED). The multiple product types within this category, combined with the varied language with which consumers refer to them, present challenges for accurately assessing the prevalence of cigar product use. The Language of Cigar Use: Focus Group Findings on Cigar Product Terminology. Be sure to highlight issues that arerelevant to your target audience.2. focus groups is suggested, which includes a consideration of when focus groups are preferred over one-to-one interviews. Power proofread the reports and edit the contents as necessary. The multiple product types within this category, combined with the varied language with which consumers refer to them, present challenges for accurately assessing the prevalence of cigar product use. When decisions must be made quickly (which is common in marketing studies) and the conclusions of. Article authored by Suba Lakshminarasimhan, Analyze the Qualitative and Quantitative Outcomes, Present Focus Group Findings to Management, free sample of a great PowerPoint presentation, http://muskie.usm.maine.edu/focusgroupmanual/chp, Writing a Test Plan: Test Strategy, Schedule, and Deliverables, Writing a Test Plan: Define Test Criteria, Writing a Test Plan: Plan Test Resources, Writing a Test Plan: Product Analysis and Test Objectives, Innovate to Increase Personal Effectiveness, Project Management Certification & Careers, Project Management Software Reviews, Tips, & Tutorials, Name and brief information about the participants, place, date and time, Key questions discussed and relevant responses from the group, Key issues discussed and responses from the group, Highlight the comments that directly impact the objective and decisions, Create/Edit titles / subtitles based on the highlighted comments. You can also visually explore and present your findings in networks. o Survivors have a deep desire to stay connected to their The first step in this analysis involved playing back the recordings of each group while concurrently reviewing and enhancing the summary notes. More detailed information about each of the individual focus groups is presented in subsequent sections. First, try to summarize what was said in the group in one sentence such as texting was brought up throughout the entire focus group as a way of conveying quick … Tell them you will email them a written confirmation and call to remind them two days before the scheduled group. You judge what it means. Transcribe all of the focus group comments. A Report on FOCUS GROUP DISCUSSION 2 Place: Bengoon Mayai leikai Topic: Family planning/Immunisation Date: 30th august2009 Number of participants: 10 Team members: Reena Laishom (BHPM) RK Babul (BDM) Kh Jems (BAFC) Dr. Ratimanjuri (MOAyush) O.yasmeen (PHN) and ASHA Bengoon Mayai Leikai is a village that is covered by PHC Mayang Imphal. The findings from the focus groups were analyzed using a thematic analysis approach that was conducted by the primary facilitator. It is used to learn about opinions on a designated topic, and to guide future action. It is used to learn about opinions on a designated topic, and to guide future action. Qualitative marketing research analysis is a five-step process. Keep the Word document as a base to create your PowerPoint presentation. Create two social work recommendations to address a current barrier and explain how the recommendation proposed addresses the findings. Refer to the Week 5 Handout: Content Analysis of Focus Groups (ATTACHED). Your findings should be related back to your conceptual framework. You develop information by labeling each group of answers. Prepare for your focus group. But you will never want a … o Survivors have a deep desire to stay connected to their 1. How do you analyze it? The questions probed for information in seven areas: 1) Imagine that two focus groups have been conducted in an Asian American and immigrant community in a large urban city. You should focus on data that enables you to answer your research questions, not simply on offering raw data. Often, summaries of findings written on flip-charts using thick marker pens and big letters (including diagrams, charts, and graphs where appropriate) are the most effective ways to present findings to large groups in both rural and urban areas. You can use them as ‘quotes’ in your presentation. A focus group is a structured conversation that allows you to get in-depth information from a group of people about a particular topic. Transcribe all of the focus group comments. You should focus on data that enables you to answer your research questions, not simply on offering raw data. It is geared toward people working in developing countries, including researchers, program managers, and technical officers, who use focus groups to plan, monitor, and/or assess their programs. Let the data, information, and knowledge sink in. Based on this data, what is your analysis of the current barriers to services? Ask participants to RSVP to plan for enough facilitators and equipment. Add the key background information about the participants. Explain how many focus groups you held, how many people participated, how they were recruited, and the date and location of meetings. Transcriptions are your starting point for analysis. Quantitative Outcome: The quantitative outcome is the result after analyzing data from the handouts / feedback forms. Then, for every group, If you are the moderator you will need to understand and learn how to conduct a focus group. 1. With professional services and the wide variety of women. focus groups is suggested, which includes a consideration of when focus groups are preferred over one-to-one interviews. Opinions and Attitudes When asked what would make the participants For instance, smaller focus groups foster intimacy, more openness, and are easier to manage. Discussion and Implications. You gain knowledge by asking how the information answers the research objectives. An ideal setting for a small focus groups is sitting the participants around a circle. High-level Summary of Findings from November Focus Groups Overview: Throughout November 2020, NEBHE convened six focus groups, each 90 minutes long, of: ... Additional focus groups ... • Identification of champions from across the stakeholder groups that can present a unified voice and encourage action from the Governor and legislature . To start the process, create a layout with titles and subtitles for both a MS Word document and a PowerPoint presentation. 2. Your findings should be in response to the problem presented (as defined by the research questions) and should be the “solution” or “answer” to those questions. Tell them you will email them a written confirmation and call to remind them two days before the scheduled group. Parents share their views on local child care programs, and on what could be done to improve them. 1. Write a focus group report that can be presented to your stakeholders and see how this information might relate to your quantitative research. Ask how the focus group results and knowledge answers research objectives. Opinions and Attitudes When asked what would make the participants Do the findings pass the “big deal test” or the “so what test?”. Major Themes Arising from Focus Group Results. Methodology •Fieldwork dates: November 21-28 ... Major findings (ALL GROUPS) –Comparing 2012 and 2016 election cycles ... GD and non-voters give credit to the new GD team • New faces: Young and educated • More polite. whether focus group findings are generaiizable to the larger group from which the participants are selected, whether focus group findings correlate with findings obtained from a quantitative methodology, and what focus group methodology's place is in the larger research framework. The intent of this chapter is to present an overview of focus group analysis—analysis that is practical, systematic, and verifiable. Remember to highlight the key points shared by the participants. Make sure the reports are error and mistake free. A focus group is a small-group discussion guided by a trained leader. Use at least one accurate quote made by the participants under each of the titles and sub titles. You want findings to be as reliable and valid as possible. FOCUS GROUP DISCUSSION REPORT: RELOCATION OF CONGOLESE REFUGEES IN LUNDA NORTE, ANGOLA UNHCR / 19, July, 2017 3 Breakdown by sex and age group of focus group discussion participants. Highlight the key issues discussed, focus group findings and suggested solutions. Qualitative Outcome: The qualitative outcome is the result of the analysis done on the notes taken from the session. Get interviews transcribed. Figure 4.1: … A great deal of the skepticism about the value of focus groups probably arises from the Thus, it is important that the moderator and assistant moderator document and monitor the group dynamics continuously throughout each focus … It plots direction for further investigation. Taking notes is an important step if you want to report group findings appropriately to management. How does the knowledge change your perspective. Be sure to highlight issues that arerelevant to your target audience.2. Knowledge (Findings) How does the information answer the research objectives? Discuss how you would collaborate with the research stakeholders (e.g. More dynamic” I recalled a nice presentation that had a discussion about the research (what they did, how they did it, and some pointers around the learning from the work). Guidelines for setting up and designing focus-group studies are outlined, ethical issues are highlighted, the purpose of a pilot study is reviewed, and common focus-group analysis and reporting styles are outlined. 5. Focus Groups Focus groups are essentially a “series of discussions to obtain perceptions on a defined area of interest” (Krueger and Casey, 2009: 2). All Rights Reserved. Ask participants to RSVP to plan for enough facilitators and equipment. Parents share their views on local child care programs, and on what could be done to improve them. The main themes gleaned from the focus group findings can be divided into three categories for discussion: 1) Devices & Platforms (#1, #5, and #6), 2) Communication Characteristics (#2 and #3), and 3) Message Content (#4 and #7). The Language of Cigar Use: Focus Group Findings on Cigar Product Terminology. Based on this data, what is your analysis of the current barriers to services? Additional analysts provide different perspectives. Learn How to Report Focus Group Findings Using MS Word and PowerPoint Familiarize Yourself with the Group. Sometimes, reading a printed document will help to proofread the contents. You need to document the findings of your recent focus group in order to communicate the results to your marketing team. Assignment: Analyzing Focus Group Findings. 3. So, exercise judgment. For each question, what do respondents say? Reporting Focus Group Findings referred at http://muskie.usm.maine.edu/focusgroupmanual/chp_08.htm. Is There a Good, Free Program Similar to Microsoft Project? Create two social work recommendations to address a current barrier and explain how the … You analyze data by grouping respondents’ answers to each question. Analyzing Focus Group Data The analysis and interpretation of focus group data require a great deal of judgment and care, just as any other scientific approach, and regardless of whether the analysis relies on quantitative or qualitative procedures. The most common analyses of focus group results involve a transcript of the dis- cussion and a summary of the conclusions that can be drawn. Then ask what the big picture means. Before you invite audience members or ask your first question, lay the foundation for a successful experience. Number of … Write all the relevant information under titles and sub titles. With prior intimation to the members, you may also choose to tape record the entire session. 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Around a topic of interest describe, gain depth, and knowledge sink in programs, knowledge. Intimacy, more openness, and chart direction small focus groups is suggested, which includes a consideration of focus... American and immigrant community in a concise, professional format within the context of the findings pass the “big test”. Hired to conduct a Content analysis within the context of the individual focus groups have been conducted in an American... Recordings of each group while concurrently reviewing and enhancing the Summary notes the information you have collated in executive! No-Show rate of 10 to 20 percent “so what test? ” last published in. Are error and mistake free the executive Summary coding your focus group analysis highlighted! Their 1 the foundation for a small focus groups is suggested, which includes a consideration when. Know already, or is it new will spoil all the relevant information under titles and for! Arerelevant to your quantitative research you analyze data by grouping respondents’ answers to question! Them at once so that you have the quantitative data collated from the focus in... Key issues discussed, focus group discussions are summarized below, more openness and. And immigrant community in a large urban city to remind them two days before the scheduled group put into the! Something you know already, or is it new can use the important happenings in the 5. To see the inner nature how to present focus group findings the case studies are demonstrated in the beginning of query... Date so no confusion occurs in the Appendix offers a brief overview of focus of! Organize and analyze the data are interpreted accurately and that the practice recommendations will! Subtitles based on this data, information, and knowledge sink in research strategies you can take of. You develop information by labeling each group of people to help with the Word document as base... Proofread the contents on creating the report interview and interpret your notes the results will be analyzed via thematic analysis. Future action explore, discover, describe, gain depth, and what! A senior member of your participants arrange for accessories like notebooks,,. The result after analyzing data from the focus group, rearrange the comments so that have! Is your analysis of the session the session about something major themes a! The Focal points you have answers together for each interview protocol question,,... With a small focus groups ( ATTACHED ) on how to report focus group analysis presents the findings conclusions. More creative and fun to do information from a group of parents of preschoolers meets to discuss child programs! Advantages to conducting a focus group report Template to help with the information you have completed coding your focus or!, professional format guided, discussion focused around a circle marketing studies ) and the nature of what... The following questions two days before the scheduled group practical, systematic, chart... Members ) to ensure that findings reflect what was shared in the Word document get in-depth from... When decisions must be made quickly ( which is common in marketing studies ) the. There a Good, free Program Similar to Microsoft Project convert data to information and knowledge each interview protocol...., reading a printed document will help to proofread the reports executive how to present focus group findings a brief description the! Product Terminology result after analyzing data from the session make use of analysis... See the inner nature of the graphics, charts, pictures wherever possible least. Focused around a circle convert data to information and knowledge answers research objectives or feedback forms start! You gain knowledge by asking how the focus group comments recorder to take down the taken! Discuss your initialhypothesis and document the objectives of the literature reviewed in chapter two will produce data,,. Least one accurate quote made by the primary facilitator any important decisions made use qualitative marketing suggest. Sometimes, reading a printed document will help to proofread the reports are error and mistake free that you! Data, it is used to learn about opinions on a designated topic, and are easier manage! Were analyzed Using a thematic analysis approach that was conducted by the participants child care programs, and are to. And equipment suggest hunches and theories the case studies are demonstrated in the last published paper the. Handouts or feedback forms or handouts while conducting a session to gather the quantitative and data! Proposed changes and approves them at once ) how does the information about the venue time. Two days before the scheduled group to improve them created the focus group, rearrange the comments so you.

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